Strategy. Culture. Impact.
Born in the culture. Built for the brand.
Yale-certified strategist. Award-winning marketer. Culture-first thinker. Two decades at the meeting point of sport, lifestyle, fashion and brand building.
Selected work
The agency behind everything else. Since 2001, it has served as a vehicle for brand strategy, campaign production and strategic partnerships, from a highly successful Mizuno Running campaign developed alongside the legendary ad agency BBDO, to television productions, institutional content and brand activations for companies seeking bold and unique distinctive approaches.
Multi-year marketing growth pathway plans and execution for the world's largest streetwear and action sports retailer. Print advertising, events, sponsorships, brand collaborations, content and community, plus Best Foot Forward, the largest amateur skate contest series in the world, expanding to Europe and Australia.
Head of Marketing for the region, overseeing campaigns, visual merchandising, events, ambassadors, PR, social media and product placement, all managed through one office and a single integrated budget. Rooted the brand in action sports, music, fashion and street culture, creating authentic connections and meaningful engagement with local audiences.
Career management for action sports athletes at the intersection of sport and culture, combined with strategic consulting for brands seeking to reach and engage these audiences. Connecting athletes with partners that authentically align with their identity and values, while negotiating, strategizing and advising beyond superficial, one-off deals to build lasting partnerships, sustainable careers and meaningful professional outcomes.
About
Marketing Director · Consultant · Sports Agent
Yale School of Management, Strategic and Analytical Digital Marketing. Business Administration, University Mackenzie. English, Spanish, Portuguese. Based between Los Angeles and São Paulo.
I was on the cover of a skateboarding magazine at the age of 9 and competed as an amateur surfer through my teens. Later became a professional skydiver, coach & instructor. That was not a hobby running alongside the career. It was the search for the essence. I learned how these communities decide what is real long before I learned what a marketing plan was.
When I moved into marketing, the two halves met. I know the inside of a culture, their elements and values, and I learned how a brand can reach and profit. And the work I am proudest of is where those two things do not have to compromise each other, guaranteeing its authenticity and longevity. Only to create brand followers, lovers, evangelists and raving fans.
Contact
Brand strategy, marketing leadership and athlete development.
English · Español · Português